Synture Group Marketing & Sales Strategies



MARKETING PIPELINE

In recent years most companies have become acutely aware of the spiralling cost of the acquisition of new customers. A multitude of media and marketing channels are used to promote and sell products ranging from direct mail to the internet. Field Marketing & Sales has now become one of the major channels within the strategic marketing mix as it has been proven to be a very effective method of taking product, services or brand direct to the customer / end consumers in Marketing Pipeline.
We are Marketing & Sales pipeline strategy people at heart- math marketers and sales strategists who embrace revenue responsibility. We know that what really matters in Marketing & Sales pipeline, Closing deals and accelerating revenue.


Our Proven methodology delivers real results based on buyer insights, market-driven best practices, and rapid feedback loop to improve and sustain the results you see.

DEMAND GENERATION


Our proven, BUYER-centric demand generation / SALES delivery programs take into account the unique nature of your business, customers and industry – applying proven best practices to create a repeatable, scalable engine of qualified opportunities and long-term buyer relationship.
Our approach covers strategy training and execution- including internal and external efforts that align buyer intent with your marketing and sales process to increase both immediate and long-term conversion yield

PIPELINE MANAGEMENT


At any given time, only 3 percent of your prospective customers are in an active buying cycle. That means, in today’s buyer-controlled sales/marketing environment, managing long-term prospect relationships at every stage of the buyer’s journey, lead development process and sales cycle is more important than ever before.
Our approach combines content, systems, training, process and tight integration between sales and marketing to increase future engagement and decrease acquisition cost overtime.

SALES ENABLEMENT


Today’s sales organizations require a deeper, integrated focus on tools, productivity best practices, and a more precise approach to full-function sales generation technology. Our approach to sales enablement tightly integrates sales and marketing into a seamless customer journey and story, accelerating buyer understanding, intent and conversion
To facilitate the same, we have integrated various systems in our Training process which includes in-house training through content, support materials, case studies, validation tools; as well as outbound practical training through which we expose our brand ambassadors / associates with real life situations and ever dynamic consumer behaviour

CUSTOMER INSIGHTS


Today’s sales organizations require a deeper, integrated focus on tools, productivity best practices, and a more precise approach to full-function sales generation technology. Our approach to sales enablement tightly integrates sales and marketing into a seamless customer journey and story, accelerating buyer understanding, intent and conversion
To facilitate the same, we have integrated various systems in our Training process which includes in-house training through content, support materials, case studies, validation tools; as well as outbound practical training through which we expose our brand ambassadors / associates with real life situations and ever dynamic consumer behaviour

INSIDE SALES EFFECTIVENESS


The average sales professional spends just 33 percent of their day actively selling. Our sales effectiveness and efficiency practice identifies the root causes of inefficiency on your sales floor, including a proven and tactical program (including process improvements, technology implementation and more) to dramatically increase sales team satisfaction, efficiency and results.
Our work hard , party harder culture keep sales force motivated and competitive which leads to more fruitful results for our clients.

MARKETING TECHNOLOGY


The sales and marketing technology landscape continues to become more complex and more confusing every day. Our exclusive marketing technology practice can help you make sense of the tools, systems and sequences that are ideal for your organization and culture. This includes vendor evaluation and selection as well as implementation, execution and refinement support.
Our dynamic Marketing and Sales team along with our proven on field marketing systems and technology helps our clients reaching more and more customers door steps , thus enhancing customer satisfaction resulting to repetitive customer base generating more revenues for our clients.

OUR SERVICES

Many clients use our services as a very effective way of engaging with customers,often supplementing existing in-house customer communication channels. Many services and products can be very effectively presented through advertising and sold on the internet or over the phone , but as often as not face to face is the best way to explain how a product or service works or to raise brand awareness in today’s competitive environment . Giving customers multiple brand touch points thrugh an integrated campaign that uses different marketing channels provides the greatest reach. There are obvious synergies when multiple channels are used in campaign.
We provide sales, marketing , brand experience and staff training services across India. We have a proven track record across these disciplines . Our success stems from our hands-on approach and the meticulous planning that is required for each brand campaign. However , the people that we employ to represent our clients are the key of our expanding success over the years.

SALES MANAGEMENT


Businesses use multiple channels to promote products and services to prospective customers. Not all businesses have their own field sales team, who through face-to-face contact are able to engage with customers and make sales. That may be because of the high cost of recruiting and running a proprietary sales team or because they don’t have the skills. Equally clients might choose us because they want to test demand or run a tactical acquisition campaign for a specified duration.
By outsourcing your sales requirements to us we can develop and manage the whole channel for you. We have run sales teams on behalf of blue chip clients since 1999, not only do we have a proven track record, we also have the systems, the infrastructure and the skills to deliver.
We will work with you to understand your objectives and your requirements. Then we will plan a trial and use the learnings from it to build a bespoke field sales team for you, with the appropriate level of training, accreditation and field management. We can provide you with skilled sales staff for tactical, short term campaigns or if your strategy is to a build a standalone acquisition channel, we can do that too..

FIELD MARKETING


Field Marketing involves providing and managing highly skilled and trained people to conduct brand-building strategic (long-term) or tactical (short-term) campaigns on behalf of clients. We provide the field marketing staff to work on our clients’ behalf and we manage them. They are known as ‘brand ambassadors’ and they are employed directly by us. We offer a range of field marketing services depending on the client’s requirements, these include:
1.Brand Awareness/Leafleting
2.Data capture
3.Customer Relationship
4.Sampling/Demonstrating
5.Mystery Shopping
6.Support Services
7.Staff Training

BRAND EXPERIENCE CAMPAIGNS


Delivering the customer a positive brand experience is at the heart of any experiential campaign. We want the customer to walk away thinking “Wow, that was good!”
It’s more than just sales or marketing; sometimes it’s the combination of both in an immersive environment.
Open communication in customer/consumer friendly environment resulting to an accelerated sales growth leading to more productivity, brand awareness and a heightened customer Satisfaction and thus create an everlasting BRAND EXPERIENCE to the end consumer.

ROAD TRIPS


As our brand ambassadors , who are representing our clients in local territories on a day to day basis, and yielding maximum possible results from the same; thus these territories over a period of time get exhausted and to get similar results from the same becomes little difficult. Sometimes these territories just need a breather. So, to maximise the results we have come up with a unique marketing solution called as ROADTRIPS, these road trips are carried out by a team of our representatives/brand ambassadors , wherein they approach customers/consumers in untapped territories or market for our clients by setting up a virtual office for 7-10 days in that respective territories.
As that particular territory is completely unexposed by the client, the client’s product or services reaches to a completely new market , hence probability of maximising results become ten folds. So this open up a complete set of new opportunities also exposing our representatives to various new consumer behaviour and working environment , so this is a win-win situation both us and our clients.

EVENTS


Apart from other marketing mix, we also handle events which can be Mall events, Corporate events etc., through which we reach out to multiple customer base at one patricular setup only, which is beneficial in terms of revenue generation as well saves lot of time as well.